What We Accomplished
The team at Trial AMPlify
interviewed the client stakeholders to better understand the recruitment objectives of the clinical trial, website tone, design look and feel, and what digital assets needed to be created.
- Conducted a SWOT analysis to review and confirm audience/ personas and demographics. Developed journey maps and strategically segmented content. Trial AMPlify
then created branding guidelines, helped craft homepage messaging, designed a mood board, and delivered a formal style guide.
- Designed and developed a new, impactful parallax website with sticky navigation along with supporting graphics, an easy to understand testing lab map, and an expandable FAQ section
- An integrated video of moving clouds was used in the header of the site to compliment the new AMELIA 1 study logo and give it a unique visual appeal that would long be remembered after web visitors left the site.
- Implemented all essential SEO best practices to adhere to Google guidelines for page # 1 search results and to maximize organic search performance for targeted key phrases.
- Reviewed and analyzed media selection. Set up a Google campaign to drive web traffic to the new website quickly to help drive patient recruitment immediately while SEO took hold. Coordinated with Google Ad Support team to verify and confirm clinical trial advertising policies were followed.
- Ensured the site was ADA compliant and followed HIPAA guidelines.
- Developed the new site on a maintenance-free, fast page-loading content management system (CMS) hosted on AWS with a CDN network in place to ensure 99.9% uptime. 90% of the Top 10 global biopharma company websites are hosted on AWS.
- Set up Google Analytics and Google Search Console. Generated and submitted an XML sitemap to Google for immediate crawling.